Why DEVAs Know Better than Any Marketing Guru
Hey DEVAs,
I would have titled this post:
*7** Reasons Why The DEVA List Is the Most Valuable Resource I know To Develop Your Marketing Career in Israel *
But obviously that would not have fit in the title field
So here goes:
1. *Job sites are dead
*At a certain point in your career, there’s only so far you can go
responding to job postings on- or offline. For the past 7 months, I’ve been
working at Radware as their content and social media maven thanks to the only place this gig was posted – the DEVA list! (Thanks Amy*2. **DEVAs recognize the true value of solid content and writing
skills
*I’m first and foremost a writer, a web guy second. It’s easy to fall into
the trap of accepting a low salary / freelance fee in our local market,
certainly in this economy. The DEVA list is rife with knowledgeable, well
paid content and marketing professionals who set a great example of
leveraging professional content and writing as a career development tool and core skillset. *** *
*3. **DEVAs are mostly right-brained, but know how to wrap their
background with hard skills
*I know there have been times in my career when I wanted to pull my hair out from all the acronym spewing, techno babble sputtering, socially challenged engineers. You gotta love ‘em, but it’s nice to communicate with soft-skilled peers who understand tech is just another thing you need to worry about – not the main deal. *** *
*4. **DEVAs contend with and even innovate on all marketing fronts –
Branding, Copywritng, SEO, Social Media, and on and on…
*It’s so easy to get lost in the marketing mix, with the skills you need to
grow your career changing by the nanosecond. I find the knowledge and
insights on this list cut through a lot of the clutter and ground those of
us who just want to get the job done and get ahead. *** *
*5. **DEVAs understand giving is the first step to receiving
*So much has been said in the marketing world about giving value for free
before pitching your offering. Very few, however, actually know how to “move the FREE line” and use their knowledge as a powerful marketing tool. You’ll find quite a few of them on this list. *** *
*6. **DEVAs think on all sides of the box
*This list is filled with Marcom career people, freelance writers,
consultants, and work-from-home Internet marketers. There are so many ways to grow and monetize marketing skills, and you don’t have to be based in Silicon Valley or Wall Street to make it happen. Certainly, developing your marketing career out of Israel* *comes with a unique set of challenges, but isn’t that part of the attraction? J*** *
*7. **DEVAs are teachers & students, Twitterlebrities & followers –
all at the same time
*I learned of the DEVA list from my students at the first Marcom course I
ever gave. Since then, the list has been an endless source of advice, leads,
and even quality career opportunities. From time to time, I do my best to
give back in any way that I can. The more people do the same, the more we all benefit!*** *
Wishing you all the greatest success and a Hag Sameach,
Ohad Flinker**
Ohad Flinker is a veteran copywriter and Internet marketing consultant with over a decade of experience. Merging the best of Israeli innovation and American business culture, he has consulted both startups and publicly traded companies on either side of the Atlantic. Ohad develops marketing communications (Marcom) campaigns and writes copy for a variety of media vehicles. His professional expertise spans the technical minutiae of web content management, pushing the hot marketing buttons of direct response mind tricks, and leveraging the creative flare of high concept brand strategy. Ohad studied computer science at the Technion, and fed his right brain with a liberal arts background from Haverford College in the US. You can find him @HoverGeek Tweeting about his favorite niche vehicle
