I enjoyed your discussion about Facebook, especially because it’s a complex subject (the Social Web I mean). Everybody wants to sound ‘in’ and use these new buzzwords but in truth I find all this a bit daunting. I know it’s important to communicate socially but I don’t know what the frequency, dosage and spread should be.

As an English copywriter working mainly for Israeli clients, I sometimes get asked to get involved in the Social Web for them. So far I have refused, because I don’t have a strong enough grasp of what to do. Do something well, or don’t do it at all.