digital eve blog

Networking To Make A Difference.

A DE event held on 10th September 2009

We did it! We got out from behind our screens and met some real women.

While we were doing that we heard about over 200 real children whose lives are being changed for the better  at the Bet Elazraki  Childrens Home in Natanya where the event was held.  And we had a chance to hear how the real corporate and social responsibilty professionals at Cisco give back to make a real difference in Israel and all over the world.

Here’s what some of the women there said…

 ”"Thank you so much to our inspiring speakers, gracious hosts and enthusiastic participants for opening your hearts and minds to make this happen.”"

“We got to know each other, exchanged business cards, but most importantly -
were inspired to think about our contribution to the community. ”

“”The brainstorming session on what each person can volunteer from their own experience was also a brilliant way helping everyone to get to know each other – and what a lovely group of ladies they were!”

“”It was a privilege to meet so many smart and engaged women and to
learn and be inspired about how we, as professional women, can contribute to
different aspects of our society.”"

”

We hope to follow up on the evening with practical action related to both Bet Elazraki and Cisco”s CSR programs.

Website: http://www.elazraki.org.il

http://www.cisco.com

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Hi Aviva

In response to your post about exposing your personal facebook interest, language and activities to business contacts:

The various social networks are like online versions of real life social
environments. I don’t wear professionally acceptable clothing to the beach,
and wouldn’t be embarrassed if a client saw me there in a bikini. However I
certainly wouldn’t wear a bikini to a work meeting. Therefore I think it’s
all about being clear about your personal environment within each social
media platform. For instance, I made a decision from day one that facebook
would be social for me. I accept clients and colleagues as friends, but my
facebook picture is intentionally of me with two kids that shows them
without question that this is a social, not professional, environment for
me. This also means that I don’t use my personal facebook profile as a
business tool like many people do.

If I saw a client at the beach with my kids running around me I would gladly
talk business with them, but I wouldn’t set up a meeting for that
environment. Similarly, sometimes there is a comfortable cross-over, but
it’s not a “Seital” facebook, it’s a “Rashi” facebook profile. Having said
that, I am aware that some professional contacts are privy to my facebook
activities so I am cautious not to do professionally damaging things there,
just like I wouldn’t do something that could damage my professional
reputation at the beach – but there’s a difference between professionally
damaging and non-professional. Twitter on the other hand is more of a
blended professional interface for me, although I do blend personal updates
there too and quite like the personal/professional blend within that
environment.

So bottom line – I think it’s all about setting expectations. If you’re
inviting or accepting professional colleagues to what is clearly your
personal space, then they’ll accept it in that context and realize that the
music you enjoy isn’t a reflection of your professional competency, and your
jokes with friends show your social side, not your professional
communication style.

Good luck in achieving the professional/personal balance we all work towards
in real life, now reproduced via the online social environments!

Regards

Rashi

———————————————————-

Rashi Elmaliah is a marketing strategist for about a decade and is founder & director of Seital. Seital provides marketing strategy and implementation services to Israeli companies targeting international markets.

Rashi Elmaliah
Director
Seital – Marketing Strategy & Implementation

mobile: +972-54-6622893
phone/fax2mail: +972-2-5701628
fring: rashi / +972546622893
skype: rashielmaliah
MSN: rashi@seital.co.il
twitter: http://twitter.com/rashi

* welcome to our new website at www.seital.co.il

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Hi to all Entrepreneurs & Solo/Small Business Owners!

Some interesting results from an Australian survey of over 1700 entrepreneurs. Top 3 challenges are: Finding clients, Wearing too many hats, Not enough hours in a day & more. Reporting to be quite happy (with 8 out of 10 overall satisfaction rate).
In addition, women entrepreneurs report other challenges: Domestic Division, Thinking too Small, Making Business Personal.
See more in my article: http://www.inhasharon.co.il/article/index/6976 .

Curious to see how this compares with YOUR Entrepreneur Challenges….

Please help by posting YOUR top 3 challenges & YOUR overall satisfaction level (out of 10)!

Fill in the survey & I’ll share the results: http://www.u-solve.co.il/u-solve-nitzanim-entrepreneur-survey-june09.pdf

Many thanks for your inputs & help!

Gloria Kinrot
CEO – Professional Business & Life Coach & Consultant

U-Solve

054-542-2067
www.u-solve.co.il

Read my Entrepreneur Weekly articles at inHaSharon

U-Solve serves entrepreneurs and international organizations with solutions in 3 areas of focus:  1) Collaboration for Teams & Organizations; 2) Success & Growth Programs for Entrepreneurs, Small Business Owners & Service Professionals; 3) Business & Life Coaching for Aspiring Individuals, Women & Leaders

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Hi Steve,

It’s all in how you twitter, and why.

Yes, people use Twitter to tell others they are going to the bathroom -
hello, don’t need to know that. So – don’t follow people like that.

Others use it for political purposes – to have political discussions with
others (the advantage here is one of education). While you are “fighting”
the good fight – others are listening and learning.

Others use it to promote their blog or their business. By asking those who
are following you to “re-tweet” your 140 character message, it is going out
well beyond your scope of influence. So, you build and build…and then…

“Looking for documentation projects – telecommunications, etc. Contact
WritePoint” – works.

Or – one of our staff is traveling to the States and looking for kosher
rest. in Indianapolis” – and the information comes streaming through.

“Anyone know if there’s traffic on the Ayalon” and a few minutes later
“Office overlooks Ayalon. All clear to Rokach”

And…”just posted to http://www.israelisoldiersmother.blogspot.com check it
out” – you can alert hundreds of people (even thousands potentially) of new
blog posts, new sites you designed (ask them to give their opinions…but
what you are really doing is calling attention to your abilities).

And then you get, “I’m late with my #followfriday. @ASoldiersMother to learn
what the personal side is of having a son in the Israeli army.”

Which means not only have you touched your base of people (your followers),
but touched others.

Finally, a tool like TweetDeck goes a long way in making Twitter a more
usable tool.

HTH,
Paula

Paula R. Stern is the CEO and founder of WritePoint Ltd., (http://www.writepoint.com)  a leading technical writing company in Israel. WritePoint’s offerings include a full range of documentation services as well as a wide range of  training courses. Paula is the list owner of Techshoret, the Israel technical writers list, as well as MarcShoret, a list for MARCOM professionals. She is an Adobe Community Expert and moderator of an international list of help authors. Her most recent endeavor includes the launch of two publishing houses, one focusing on Jewish/Israeli books and a second one that has a diverse and international flavor to it. Finally, Paula is the mother behind A Soldier’s Mother, a blog about her experiences as the mother of an Israeli soldier. (http://www.israelisoldiersmother.blogspot.com)

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Self-hosted WordPress is the blogging software of choice for most serious,
professional bloggers. Self-hosted means that you download the software (at
www.wordpress.org) and install it on your own server. This gives you the
most flexibility and control over the types of pages, content, and
appearance you can have on your site.

As Sharon said, WordPress is free software – it’s Open Source. However,
installing the software and customizing the themes (which is the WordPress
term for templates) can be complicated. That’s where the cost for a
WordPress-based site or blog can come in: if you decide you want a
customized, branded blog/site, you may have to outsource that work to a
WordPress professional.

If you just want to test the waters and see if blogging is even for you, I
recommend starting a blog on WordPress.com. It’s free, they have a decent
range of themes you can choose from, and for a minimal fee you can have your
own domain name on your blog there (i.e. instead of myblog.wordpress.com you
can have myblog.com). Having your own domain name gives your blog a much
more professional and serious appearance.

Aside from the benefit of being able to easily add your own domain name to
your blog, if you have a blog on WordPress.com and it goes well and you
eventually see you need more control and features, it is relatively easy to
move your blog onto your own server while keeping all the URLs for your
posts. This is crucial for retaining search engine and link traffic that you
may have generated until that point.

Hope that helps.

Miriam

—————————————-
Miriam Schwab
illuminea marketing & media | www.illuminea.com
T: 972.2.566.0297 | C: 972.54.571.0624
mschwab@illuminea.com

twitter: @miriamschwab <http://twitter.com/miriamschwab>

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My boss seems to think that having an active Facebook account which was

posted to daily could replace a blog on our website. Is that true?

My understanding was that they both had their own function and place but I

don’t want to waste resources on both if Facebook could solve both the goals

of communicating casually with a user base and creating a community around

our product line.

Any thoughts?

Michal Wachstock

Director of Online Marketing and Sales at Ultragen Ltd.

Ultragen develops and markets consumer aesthetic products based on clinically proven and leading technologies such as the advanced TriPollar^TM technology. TriPollar^TM treatments have been successfully used and endorsed by physicians, aestheticians and professional clinics around the world. Following the success in the professional market and the growing demand worldwide for professional treatments at home, Ultragen^TM Ltd has adapted  the same professional TriPollar^TM RF technology for home use and has made it available in the hand-held STOP^TM and TriPollar^TM POSE^TM devices providing  professional level results of immediate and long term effects in the comfort of the client’s home. TriPollar^TM STOP^TM and TriPollar^TM POSE^TM are available for sale at www.stop-age.com

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For all Entrepreneurs & Small Business Owners that would like support in their journey…

I’d love to have you join our NEW Success & Growth Circle program starting 22 May 09: http://www.u-solve.co.il/flyer-success-and-growth-circle-01may09.pdf
It’s an intimate group of up to 12, 2 Expert Facilitators, 4 full circle sessions, 3 individual coaching sessions and more… Over 3 months. In a collaborative environment for business & self discovery, planning and motivation…

I welcome your comments and suggestions for the weekly Entrepreneur Column that I have started in the last month. See the last article: http://www.inhasharon.co.il/article/index/4231

Contact me for any questions or inputs!

Gloria Kinrot
CEO – Professional Business & Life Coach & Consultant

U-Solve

054-542-2067
www.u-solve.co.il

U-Solve provides services to help transform IDEAS to SUCCESS in 3 areas of focus:  1) Collaboration for Teams & Organizations; 2) Success & Growth for Entrepreneurs, Small Business Owners & Service Professionals; 3) Business & Life Coaching for Aspiring Individuals & Leaders

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Hag Sameach DEvas,

A great consumer mobile company is looking for a seasoned marketing professional for a challenging VP level role.

The role straddles marketing and business development, focusing specially on the mobile and advertising industries.

Therefore these are their key criteria:

To qualify for this position, you must have:

• At least 10 years marketing experience
• VP role experience in at least one other company
• Proven business development experience
• Experience working within or opposite the advertising industry (e.g. agencies)
• Tech apt – no need to be a programmer, but confident and comfortable with consumer tech products, gadgets, etc
• Excellent written and verbal English – ability to write documents and presentations and stand your ground with international executives
• Good analytical capabilities, with experience driving and analyzing deal economics
• Ability to travel regularly

A good advantage:

• Consumer tech marketing experience
• Business experience in the US and/or Europe
• Entrepreneurial experience
• Mother tongue English

Please send me your CV in English with a brief cover email in English outlining why you’re suited to this position.  Please only respond to this post if you qualify according to the criteria listed above. Relevant candidates will be introduced to our client. If your current job search is confidential, please let me know if your cover email so we can maintain discretion.

Good luck

Rashi
————————————————————–

Rashi Elmaliah

Director

Seital – Marketing Strategy & Implementation

mobile:                     +972-54-6622893

phone/fax2mail:   +972-2-5701628

fring:                          rashi / +972546622893

skype:                       rashielmaliah

MSN:                         rashi@seital.co.il

* welcome to our new website at www.seital.co.il

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Hi all,
Since questions come up pretty often about how PayPal works for Israelis and
shekels, I thought that the following might be useful to you. I just wrote a
post on our blog about how exactly Israelis can use PayPal, and what they
can expect, and the best part of this post is that I didn’t write it! It was
written by Nissim Ohayon, Sr. Business Development Manager at PayPal Israel.

Here’s the link:
http://illuminea.com/cool-tools/how-paypal-really-works-for-israelis-and-shekels/
.

I hope you find this helpful!

Miriam

—————————————-
Miriam Schwab
illuminea marketing & media | www.illuminea.com <http://illuminea.com>
T: 972.2.566.0297 | C: 972.54.571.0624
mschwab@illuminea.com

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DIGITAL EVE’S SPEED NETWORKING EVENTS

Our last event was in February 2008 at Sektor 17, Tel Aviv’s newest space and production/design studio which was provided to us at no charge by our Deva Liane Thompson.

The evening was organized by Susan Fisher & Leemor Machnai (Digital Eve’s chairs).

What is Speed Networking?
Speed Networking is a great way to meet lots of people very quickly. It makes it okay to have quick chats and then move on with the opportunity to talk some more afterwards.

Our goal is for you to meet 20+ Devas and go home with lots of business cards and a list of everyone who was there.
The cool part is the short 3 – 5 minute meetings/chats with people you have never met, then when the whistle blows you meet someone new.

Watch the list for news of our next event.

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