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	<title>Digital Eve Israel &#187; A taste of DEI discussions</title>
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	<lastBuildDate>Mon, 30 Aug 2010 03:50:17 +0000</lastBuildDate>
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		<title>Salary question</title>
		<link>http://digitaleveisrael.com/salary-question/</link>
		<comments>http://digitaleveisrael.com/salary-question/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 03:47:57 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=243</guid>
		<description><![CDATA[. The last thread in a discussion on whether it is impolite/rude if the person you are looking to hire is asking about the salary before a job interview I actually think the summary is too harsh for the reality and so I would offer these final comments. For example: 1.       I don’t think both [...]]]></description>
			<content:encoded><![CDATA[<p><strong>.</strong></p>
<p><strong>The last thread in a discussion on whether it is impolite/rude if the person you are looking to hire is asking about the salary before a job interview</strong></p>
<p><strong> </strong></p>
<p>I actually think the summary is too harsh for the reality and so I would<br />
offer these final comments.</p>
<p>For example:</p>
<p>1.       I don’t think both employee and employer think they are the major<br />
role players in this game – I think both understand there is a process here,<br />
a blending of two entities. I don’t think anyone is naïve here. Everyone<br />
understands this is about finding a match between the two.</p>
<p>2.       While some employers may want to find the most skills at the lowest<br />
pay, most employers readily understand that if they pay “the lowest,” they<br />
are almost guaranteed that a valuable employee will be out the door as soon<br />
as something better comes along.</p>
<p>3.       I don’t view interviewing someone as a waste of time – or at least<br />
not in most cases and I encourage people going on interviews not to view<br />
this as a waste either. Learn from the experience to improve your<br />
presentation skills, your understanding of the market, your people skills,<br />
whatever. Learn and it isn’t a waste of time…don’t – and perhaps you are<br />
correct.</p>
<p>4.       I think it is wrong to say  that an employee MUST NOT ask for a<br />
salary before – because it is considered bad behavior – again, this is too<br />
strong. What I’ve been saying is you shouldn’t because it MIGHT be<br />
considered not bad behavior but a sign that your priorities are too<br />
different from mine to find a middle ground. Honestly, I have been in<br />
business long enough to know that people need and want to make a living and<br />
maybe even a bit more. I just want a chance to meet them and learn about<br />
their skills before they dismiss my job because they want more money. I<br />
don’t mind someone asking what skills they need – if you don’t have them, I<br />
too would like to save everyone’s time – but money…money is always<br />
negotiable. Maybe I have something to offer that is more valuable or we can<br />
work something out; or maybe you are willing to compromise because you’re<br />
going to love working for my company and gaining new and valuable<br />
experiences which might offset what you wanted. Or maybe you don’t have a<br />
real sense of what the market is paying now and so if you keep telling<br />
people rather than listening, you might remain without employment.</p>
<p>5.       Obviously, we all know that employees are, for the most part, not<br />
working for the love of the job alone and that we are not naïve enough to<br />
believe that employees aren’t or shouldn’t be interested in money.</p>
<p>Every part of the interview process – or perhaps I should say gaining<br />
employment process – has a function. You aren’t going to get a job based on<br />
your cover letter – I don’t care what it says. Does that mean you shouldn’t<br />
write one? Absolutely not. Just understand the function and achieve the<br />
goal. You probably aren’t going to get a job offer based on your resume –<br />
sometimes, especially in telecommuting positions, but most likely not in a<br />
normal work environment. Does that mean you should give up on your resume<br />
–again, obviously not.</p>
<p>If you feel it is acceptable to ask about salary in a telephone conversation<br />
before an interview takes place, why not state your salary requirements in<br />
your cover letter and save us both time. The employer will save time and<br />
simply decide if the money fits?</p>
<p>My point all along is that an interview is an investment of time by both the<br />
interviewer and the interviewee. Many of the comments in this thread were<br />
related to one side of this “dance.” I urge everyone to realize that there<br />
are two partners in this process. Yes, each has goals and interests and<br />
priorities – but more, there is a common goal: to find the best match. Maybe<br />
it is you; maybe it is not – but if you ask for something like the salary,<br />
or if you get a car, or how much vacation time you get…you may be sending<br />
the wrong signal.</p>
<p>I would hope and expect that if I am willing to invest time, the person<br />
seeking the job would be willing too. Just as I would hope not to dismiss<br />
someone without giving them a decent chance to show they are right for the<br />
job, I would hope a potential employee would feel the same. I’m smart enough<br />
to know that money is a factor for everyone (or almost everyone) but come to<br />
the interview and find out so much more.</p>
<p>If money is the key factor in taking a job – then by all means, ask during<br />
the initial phone conversation. But if you do, and the employer says never<br />
mind…perhaps you’ll feel relieved; you certainly should not be surprised.<br />
Maybe they weren’t willing to pay your salary requirements anyway, right?</p>
<p>Bottom line – if you really want to work for a good company, invest in them<br />
and they will invest in you.</p>
<p>Paula</p>
<p>Paula R. Stern is the CEO or WritePoint Ltd., a leading technical writing and training company in Israel. WritePoint offers a variety of services including a full range of documentation services, outsourcing writers full-time, part-time, or on a project basis. Her company offers a long list of training courses (in-house or at their Training Center), web design (web content, graphics, SEO and web promotion), consulting services for help development, social media, and XML/DITA conversions, and more. Paula is an Adobe Community Professional, recognized for her expertise and contributions in the field of help authoring and development. She is also the moderator of Techshoret, the national technical writers list, and the Chief Coordinator of the annual Technical Communicators Conference. You can learn more about Paula on WritePoint’s corporate website: <a href="http://writepoint.com">www.writepoint.com</a>.</p>
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		<title>Best practices for email newsletters</title>
		<link>http://digitaleveisrael.com/best-practices-for-email-newsletters/</link>
		<comments>http://digitaleveisrael.com/best-practices-for-email-newsletters/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 12:44:38 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=236</guid>
		<description><![CDATA[Responding to this post: We would like to begin sending a regular Newsletter to our database.  However, as the database is quite old I don’t know if an opt-in was offered to all on the list.  On the newsletter itself there will of course be an opt-in/out option.  Can you advise me on what is [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p><strong>Responding to this post:</strong></p>
<p>We would like to begin sending a regular Newsletter to our database.  However,<br />
as the database is quite old I don’t know if an opt-in was offered to all on<br />
the list.  On the newsletter itself there will of course be an opt-in/out<br />
option.  Can you advise me on what is the recommended practice for sending<br />
out this first monthly newsletter.  Also, can you recommend any bulk email<br />
providers that we should use.</p>
<p><strong>Response from Debbie Cohen-Abravanel &#8211; SEO PPC Plus:</strong></p>
<p>Legally you are required to send one email to request that the recipient opt-in.<br />
You can only send the email to those who opt-in.</p>
<p><strong> </strong></p>
<p><strong>About Debbie:</strong></p>
<p>Debbie Cohen-Abravanel is an Online Marketing Expert with over 10 years of experience. Debbie gets sites ranked in the search engines and reduces the cost-per-click in Pay-Per-Click campaigns.</p>
<p>Debbie has a deep understanding of website usability and will get your visitors to take action on your site, your campaigns and your emails.</p>
<p>Contact Debbie at 054-5604863 for a <strong>free initial consultation</strong>.</p>
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		<title>Wiki or Sharepoint?</title>
		<link>http://digitaleveisrael.com/wiki-or-sharepoint/</link>
		<comments>http://digitaleveisrael.com/wiki-or-sharepoint/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:55:30 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[recommendations]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=209</guid>
		<description><![CDATA[I&#8217;d appreciate your input regarding choosing either wiki or sharepoint as a platform for our content portal. Anyone who can refer me to an expert on either &#8212; also appreciated. Whichever one we choose &#8211; we&#8217;ll need development work! Thanks! Tsipi Erann GigaSpaces Technologies GigaSpaces XAP is a high-end application platform trusted by enterprises for their [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;d appreciate your input regarding choosing either wiki or sharepoint as a platform for our content portal.</p>
<p>Anyone who can refer me to an expert on either &#8212; also appreciated. Whichever one we choose &#8211; we&#8217;ll need development work!</p>
<p>Thanks!</p>
<p>Tsipi Erann<br />
GigaSpaces Technologies</p>
<p><!--StartFragment--></p>
<p><!--EndFragment--></p>
<p><!--StartFragment--><span style="color: #6b6b6b;"><span style="font-family: Calibri,Verdana,Helvetica,Arial;">GigaSpaces XAP is a high-end application platform trusted by enterprises for their business applications – boosting performance with always-on availability, and near-zero latency. As the only product that provides a complete middleware solution on a single platform, XAP is a strategic solution that enhances efficiency and agility across the IT organization.</span></span> <!--EndFragment--></p>
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		<title>Why DEVAs Know Better than Any Marketing Guru</title>
		<link>http://digitaleveisrael.com/why-devas-know-better-than-any-marketing-guru/</link>
		<comments>http://digitaleveisrael.com/why-devas-know-better-than-any-marketing-guru/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 08:17:55 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[DEVA]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=207</guid>
		<description><![CDATA[Hey DEVAs, I would have titled this post: *7** Reasons Why The DEVA List Is the Most Valuable Resource I know To Develop Your Marketing Career in Israel * But obviously that would not have fit in the title field So here goes: 1.       *Job sites are dead *At a certain point in your career, there’s [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<blockquote><p><span style="font-size: medium;"><span style="font-family: Calibri, Verdana, Helvetica, Arial;">Hey DEVAs,</p>
<p>I would have titled this post:</p>
<p>*7** Reasons Why The DEVA List Is the Most Valuable Resource I know To Develop Your Marketing Career in Israel *</p>
<p>But obviously that would not have fit in the title field <img src='http://digitaleveisrael.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>So here goes:</p>
<p>1.       *Job sites are dead<br />
*At a certain point in your career, there’s only so far you can go<br />
responding to job postings on- or offline. For the past 7 months, I’ve been<br />
working at Radware as their content and social media maven thanks to the only place this gig was posted – the DEVA list! (Thanks Amy <img src='http://digitaleveisrael.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>*2.       **DEVAs recognize the true value of solid content and writing<br />
skills<br />
*I’m first and foremost a writer, a web guy second. It’s easy to fall into<br />
the trap of accepting a low salary / freelance fee in our local market,<br />
certainly in this economy. The DEVA list is rife with knowledgeable, well<br />
paid content and marketing professionals who set a great example of<br />
leveraging professional content and writing as a career development tool and core skillset. **</p>
<p>* *</p>
<p>*3.       **DEVAs are mostly right-brained, but know how to wrap their<br />
background with hard skills<br />
*I know there have been times in my career when I wanted to pull my hair out from all the acronym spewing, techno babble sputtering, socially challenged engineers. You gotta love ‘em, but it’s nice to communicate with soft-skilled peers who understand tech is just another thing you need to worry about – not the main deal. **</p>
<p>* *</p>
<p>*4.       **DEVAs contend with and even innovate on all marketing fronts –<br />
Branding, Copywritng, SEO, Social Media, and on and on…<br />
*It’s so easy to get lost in the marketing mix, with the skills you need to<br />
grow your career changing by the nanosecond. I find the knowledge and<br />
insights on this list cut through a lot of the clutter and ground those of<br />
us who just want to get the job done and get ahead. **</p>
<p>* *</p>
<p>*5.       **DEVAs understand giving is the first step to receiving<br />
*So much has been said in the marketing world about giving value for free<br />
before pitching your offering. Very few, however, actually know how to “move the FREE line” and use their knowledge as a powerful marketing tool. You’ll find quite a few of them on this list. **</p>
<p>* *</p>
<p>*6.       **DEVAs think on all sides of the box<br />
*This list is filled with Marcom career people, freelance writers,<br />
consultants, and work-from-home Internet marketers. There are so many ways to grow and monetize marketing skills, and you don’t have to be based in Silicon Valley or Wall Street to make it happen. Certainly, developing your marketing career out of Israel* *comes with a unique set of challenges, but isn’t that part of the attraction? J**</p>
<p>* *</p>
<p>*7.       **DEVAs are teachers &amp; students, Twitterlebrities &amp; followers –<br />
all at the same time<br />
*I learned of the DEVA list from my students at the first Marcom course I<br />
ever gave. Since then, the list has been an endless source of advice, leads,<br />
and even quality career opportunities. From time to time, I do my best to<br />
give back in any way that I can. The more people do the same, the more we all benefit!**</p>
<p>* *</p>
<p>Wishing you all the greatest success and a Hag Sameach,</p>
<p>Ohad Flinker**</span></span></p></blockquote>
<p> </p>
<p><strong>Ohad Flinker is a veteran copywriter and Internet marketing consultant with over a decade of experience. Merging the best of Israeli innovation and American business culture, he has consulted both startups and publicly traded companies on either side of the Atlantic. Ohad develops marketing communications (Marcom) campaigns and writes copy for a variety of media vehicles. His professional expertise spans the technical minutiae of web content management, pushing the hot marketing buttons of direct response mind tricks, and leveraging the creative flare of high concept brand strategy. Ohad studied computer science at the Technion, and fed his right brain with a liberal arts background from Haverford College in the US. You can find him </strong><strong>@HoverGeek</strong><strong> </strong><strong>Tweeting</strong><strong> </strong><strong>about his favorite niche vehicle <img src='http://digitaleveisrael.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </strong></p>
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		<title>Being a Successful Business Women and a Mother &#8211; Do you believe you  can be both?</title>
		<link>http://digitaleveisrael.com/being-a-successful-business-women-and-a-mother-do-you-believe-you-can-be-both/</link>
		<comments>http://digitaleveisrael.com/being-a-successful-business-women-and-a-mother-do-you-believe-you-can-be-both/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 09:33:06 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=191</guid>
		<description><![CDATA[Hi Devas, I may be one of the youngest on the list which is why I&#8217;d like to ask you all a question. I am just at the beginning of my career, a career that I love, that I am passionate about and that I am determined to succeed in. My question is, after all [...]]]></description>
			<content:encoded><![CDATA[<p>Hi Devas,</p>
<p>I may be one of the youngest on the list which is why I&#8217;d like to ask you<br />
all a question. I am just at the beginning of my career, a career that I<br />
love, that I am passionate about and that I am determined to succeed in. My<br />
question is, after all the discussions about the comprise between parenthood<br />
and a successful career, do you feel as mothers that this is true? That<br />
there is indeed a great comprise you have to make and that one will<br />
eventually suffer, or at least dwindle behind?</p>
<p>I do want to have kids, but making something of myself and excelling in my<br />
career is not something I&#8217;m willing to compromise on. So what does this<br />
mean? Obviously I know that once I begin having children I will no longer be<br />
able to work the 10-11 hour days that I&#8217;m used to, but will I be able to<br />
excel and juggle my family life and professional? Do you believe it is<br />
realistic?</p>
<p>If you feel like sharing, I&#8217;d love to hear your opinions and your personal<br />
experiences.</p>
<p>Many Thanks,</p>
<p>~Natasha</p>
<p><span style="font-size: medium;"><span style="font-family: Calibri, Verdana, Helvetica, Arial;">At age 23, Natasha Shine is the Social Community and Marketing Manager of a startup company called 6rounds. 6rounds.com &lt;<span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://6rounds.com">http://6rounds.com</a></span></span>&gt;  is a live meeting point, a video chat platform that incorporates real-time communication with interactive features (such as watching videos, facebooking, playing games together, e-learning and much more). Born in London, raised in California, Natasha has now settled in Tel Aviv after making Aliyah by herself almost five years ago.  </span></span> <!--EndFragment--></p>
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		<title>Looking for a graphic designer with spunk!</title>
		<link>http://digitaleveisrael.com/looking-for-a-graphic-designer-with-spunk/</link>
		<comments>http://digitaleveisrael.com/looking-for-a-graphic-designer-with-spunk/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 07:47:33 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=187</guid>
		<description><![CDATA[Hi Devas, You know the feeling of having worked with a really great graphic designer who has creative, out-of-the-box, thinking skills that can be translated to image for print/web&#8230; whatever &#8211; in a way that gets your message across so beautifully? And at a reasonable price. Well, back in 2004 I worked with Iris &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Hi Devas,</p>
<p>You know the feeling of having worked with a really great graphic designer<br />
who has creative, out-of-the-box, thinking skills that can be translated to<br />
image for print/web&#8230; whatever &#8211; in a way that gets your message across so<br />
beautifully? And at a reasonable price.</p>
<p>Well, back in 2004 I worked with Iris &#8211; she was amazing. I used to pay her<br />
more that she charged since she was so good &#8211; I felt so blessed. Every<br />
company I went to I took her with me. And then, in 2007 something<br />
unthinkable happened. Iris was offered a full-time job in a company&#8230; that<br />
left her with no time to do work on the side.</p>
<p>Since then I have had many experiences with graphic designers&#8230; and sadly I<br />
have not had the same experience as I did with Iris. There have been spurts<br />
of magic, but sporadic.</p>
<p>So&#8230; I am reaching out to you. A network of professionals like me. And I<br />
hoping you can recommend to me someone, not too costly who can bring back<br />
the spark. I prefer the freelancer &#8211; but then again also graphic agencies -<br />
since they can be good too. I have had really good experience with AOP and<br />
Mishan-Portnov and J&amp;J&#8230; but i think that they may be out of my budget<br />
right now.</p>
<p>Thank you.<br />
&#8211;<br />
Regards,<br />
Miki<br />
054-7799930</p>
<p>PowerSines is a mid-tech Israeli company that provides energy efficiency solutions for lighting worldwide.</p>
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		<title>For discussion: rehiring employees?</title>
		<link>http://digitaleveisrael.com/for-discussion-rehiring-employees/</link>
		<comments>http://digitaleveisrael.com/for-discussion-rehiring-employees/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 13:49:06 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=179</guid>
		<description><![CDATA[For discussion: A former colleague of mine had a policy of not recruiting former employees back into the company, even if several years had past since their departure. I also think that, in some ways, going back to a previous employer is like going back to an ex-boyfriend/spouse. There was a reason for the breakup [...]]]></description>
			<content:encoded><![CDATA[<p>For discussion: A former colleague of mine had a policy of not recruiting former employees back into the company, even if several years had past since their departure. I also think that, in some ways, going back to a previous employer is like going back to an ex-boyfriend/spouse. There was a reason for the breakup or divorce in the first place&#8230;.so can you really go back?</p>
<p>As I am unemployed due to cutbacks at my last job (sadly this may sound too familiar to many of you), and with unemployment insurance funds dwindling, I cannot be picky. Therefore, I have not yet refused a job offer or job interview based on the fact that I used to work there. If I do have that opportunity in the future, I am curious to learn from your experiences:</p>
<p>What do you feel about this matter as an employee and/or employer? Have you ever gone back to a place that you used to work for? Has your previous experience with that company helped you get used to the job more quickly? Or are you frustrated that things really haven&#8217;t changed since you left or were laid off? As for employers, what are your feelings? Have you hired back employees? Did they leverage their past experience effectively into more senior positions? Or do you feel, like my former colleague&#8211; that it&#8217;s better to recruit &#8220;fresh blood&#8221;?</p>
<p>I don&#8217;t recall this being discussed before here, so if it has, please refer me to the archived discussion:-)</p>
<p>Looking forward to hearing your responses.</p>
<p>P.S. I&#8217;m also interested in job leads in marketing writing, copy-writing, editing, narration and/or social media marketing, that may not have been posted on this list due to confidentiality.</p>
<p>Thanks</p>
<p>Ronni Kives</p>
<p>Ronni has been a marketing writer and editor in the hi-tech industry for more than ten years, including companies such as RADVISION, AudioCodes, TTI Telecom and Dassault Systemes (ENOVIA SmarTeam).  She is presently seeking employment within or beyond the hi-tech industry in the areas of marcom, writing,, editing, social media marketing, and /or narration. Originally from Winnipeg, Canada, she currently resides in Kfar Saba with her teen-aged son.</p>
<p>Ronni Kives<br />
Marketing Writer, Editor, and Narrator<br />
Kfar Saba</p>
<p>email: <a href="javascript:main.compose('new',%20't=rkives@zahav.net.il')">&gt; rkives@zahav.net.il</a><br />
&gt; Twitter: RonniKives<br />
&gt; LinkedIn: <a href="http://il.linkedin.com/pub/ronni-kives/0/67/a24" target="1">http://il.linkedin.com/pub/ronni-kives/0/67/a24</a></p>
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		<title>re: When or when not to Facebook&#8230;</title>
		<link>http://digitaleveisrael.com/re-when-or-when-not-to-facebook/</link>
		<comments>http://digitaleveisrael.com/re-when-or-when-not-to-facebook/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 09:35:54 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=139</guid>
		<description><![CDATA[Hi Aviva In response to your post about exposing your personal facebook interest, language and activities to business contacts: The various social networks are like online versions of real life social environments. I don&#8217;t wear professionally acceptable clothing to the beach, and wouldn&#8217;t be embarrassed if a client saw me there in a bikini. However [...]]]></description>
			<content:encoded><![CDATA[<p>Hi Aviva</p>
<p>In response to your post about exposing your personal facebook interest, language and activities to business contacts:</p>
<p>The various social networks are like online versions of real life social<br />
environments. I don&#8217;t wear professionally acceptable clothing to the beach,<br />
and wouldn&#8217;t be embarrassed if a client saw me there in a bikini. However I<br />
certainly wouldn&#8217;t wear a bikini to a work meeting. Therefore I think it&#8217;s<br />
all about being clear about your personal environment within each social<br />
media platform. For instance, I made a decision from day one that facebook<br />
would be social for me. I accept clients and colleagues as friends, but my<br />
facebook picture is intentionally of me with two kids that shows them<br />
without question that this is a social, not professional, environment for<br />
me. This also means that I don&#8217;t use my personal facebook profile as a<br />
business tool like many people do.</p>
<p>If I saw a client at the beach with my kids running around me I would gladly<br />
talk business with them, but I wouldn&#8217;t set up a meeting for that<br />
environment. Similarly, sometimes there is a comfortable cross-over, but<br />
it&#8217;s not a &#8220;Seital&#8221; facebook, it&#8217;s a &#8220;Rashi&#8221; facebook profile. Having said<br />
that, I am aware that some professional contacts are privy to my facebook<br />
activities so I am cautious not to do professionally damaging things there,<br />
just like I wouldn&#8217;t do something that could damage my professional<br />
reputation at the beach &#8211; but there&#8217;s a difference between professionally<br />
damaging and non-professional. Twitter on the other hand is more of a<br />
blended professional interface for me, although I do blend personal updates<br />
there too and quite like the personal/professional blend within that<br />
environment.</p>
<p>So bottom line &#8211; I think it&#8217;s all about setting expectations. If you&#8217;re<br />
inviting or accepting professional colleagues to what is clearly your<br />
personal space, then they&#8217;ll accept it in that context and realize that the<br />
music you enjoy isn&#8217;t a reflection of your professional competency, and your<br />
jokes with friends show your social side, not your professional<br />
communication style.</p>
<p>Good luck in achieving the professional/personal balance we all work towards<br />
in real life, now reproduced via the online social environments!</p>
<p>Regards</p>
<p>Rashi</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p align="left">Rashi Elmaliah is a marketing strategist for about a decade and is founder &amp; director of Seital. <a href="http://www.seital.co.il/">Seital</a> provides marketing strategy and implementation services to Israeli companies targeting international markets.</p>
<p>Rashi Elmaliah<br />
Director<br />
Seital &#8211; Marketing Strategy &amp; Implementation</p>
<p>mobile: +972-54-6622893<br />
phone/fax2mail: +972-2-5701628<br />
fring: rashi / +972546622893<br />
skype: rashielmaliah<br />
MSN: <a href="mailto:rashi%40seital.co.il">rashi@seital.co.il</a><br />
twitter: <a href="http://twitter.com/rashi">http://twitter.com/rashi</a></p>
<p>* welcome to our new website at <a href="http://www.seital.co.il/">www.seital.co.il</a><a href="http://www.seital.co.il/"><br />
</a></p>
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		<title>What are YOUR top 3 challenges as an entrepreneur?</title>
		<link>http://digitaleveisrael.com/what-are-your-top-3-challenges-as-an-entrepreneur/</link>
		<comments>http://digitaleveisrael.com/what-are-your-top-3-challenges-as-an-entrepreneur/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 07:35:51 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=136</guid>
		<description><![CDATA[Hi to all Entrepreneurs &#38; Solo/Small Business Owners! Some interesting results from an Australian survey of over 1700 entrepreneurs. Top 3 challenges are: Finding clients, Wearing too many hats, Not enough hours in a day &#38; more. Reporting to be quite happy (with 8 out of 10 overall satisfaction rate). In addition, women entrepreneurs report [...]]]></description>
			<content:encoded><![CDATA[<p>Hi to all Entrepreneurs &amp; Solo/Small Business Owners!</p>
<p>Some interesting results from an Australian survey of over 1700 entrepreneurs. Top 3 challenges are: Finding clients, Wearing too many hats, Not enough hours in a day &amp; more. Reporting to be quite happy (with 8 out of 10 overall satisfaction rate).<br />
In addition, women entrepreneurs report other challenges: Domestic Division, Thinking too Small, Making Business Personal.<br />
See more in my article: <a href="http://www.inhasharon.co.il/article/index/6976">http://www.inhasharon.co.il/article/index/6976</a> .</p>
<p>Curious to see how this compares with YOUR Entrepreneur Challenges&#8230;.</p>
<p>Please help by posting YOUR top 3 challenges &amp; YOUR overall satisfaction level (out of 10)!</p>
<p>Fill in the survey &amp; I&#8217;ll share the results: <a href="http://www.u-solve.co.il/u-solve-nitzanim-entrepreneur-survey-june09.pdf">http://www.u-solve.co.il/u-solve-nitzanim-entrepreneur-survey-june09.pdf</a></p>
<p>Many thanks for your inputs &amp; help!</p>
<p> </p>
<p>Gloria Kinrot<br />
CEO &#8211; Professional Business &amp; Life Coach &amp; Consultant</p>
<p><em>U-Solve</em></p>
<p>054-542-2067<br />
<a href="http://www.u-solve.co.il/">www.u-solve.co.il</a></p>
<p><em><a href="http://www.inhasharon.co.il/articles/search/1?pg=&amp;title=&amp;cname=gloria&amp;description=&amp;submit=Go">Read my Entrepreneur Weekly articles at inHaSharon</a></em></p>
<p> </p>
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		<title>re: Twitter&#8230; why?</title>
		<link>http://digitaleveisrael.com/re-twitter-why-3/</link>
		<comments>http://digitaleveisrael.com/re-twitter-why-3/#comments</comments>
		<pubDate>Tue, 26 May 2009 20:39:30 +0000</pubDate>
		<dc:creator>Rashi Elmaliah</dc:creator>
				<category><![CDATA[A taste of DEI discussions]]></category>

		<guid isPermaLink="false">http://digitaleveisrael.com/?p=133</guid>
		<description><![CDATA[Hi Steve, It&#8217;s all in how you twitter, and why. Yes, people use Twitter to tell others they are going to the bathroom - hello, don&#8217;t need to know that. So &#8211; don&#8217;t follow people like that. Others use it for political purposes &#8211; to have political discussions with others (the advantage here is one [...]]]></description>
			<content:encoded><![CDATA[<p>Hi Steve,</p>
<p>It&#8217;s all in how you twitter, and why.</p>
<p>Yes, people use Twitter to tell others they are going to the bathroom -<br />
hello, don&#8217;t need to know that. So &#8211; don&#8217;t follow people like that.</p>
<p>Others use it for political purposes &#8211; to have political discussions with<br />
others (the advantage here is one of education). While you are &#8220;fighting&#8221;<br />
the good fight &#8211; others are listening and learning.</p>
<p>Others use it to promote their blog or their business. By asking those who<br />
are following you to &#8220;re-tweet&#8221; your 140 character message, it is going out<br />
well beyond your scope of influence. So, you build and build&#8230;and then&#8230;</p>
<p>&#8220;Looking for documentation projects &#8211; telecommunications, etc. Contact<br />
WritePoint&#8221; &#8211; works.</p>
<p>Or &#8211; one of our staff is traveling to the States and looking for kosher<br />
rest. in Indianapolis&#8221; &#8211; and the information comes streaming through.</p>
<p>&#8220;Anyone know if there&#8217;s traffic on the Ayalon&#8221; and a few minutes later<br />
&#8220;Office overlooks Ayalon. All clear to Rokach&#8221;</p>
<p>And&#8230;&#8221;just posted to <a href="http://www.israelisoldiersmother.blogspot.com/">http://www.israelisoldiersmother.blogspot.com</a> check it<br />
out&#8221; &#8211; you can alert hundreds of people (even thousands potentially) of new<br />
blog posts, new sites you designed (ask them to give their opinions&#8230;but<br />
what you are really doing is calling attention to your abilities).</p>
<p>And then you get, &#8220;I&#8217;m late with my #followfriday. @ASoldiersMother to learn<br />
what the personal side is of having a son in the Israeli army.&#8221;</p>
<p>Which means not only have you touched your base of people (your followers),<br />
but touched others.</p>
<p>Finally, a tool like TweetDeck goes a long way in making Twitter a more<br />
usable tool.</p>
<p>HTH,<br />
Paula</p>
<p>Paula R. Stern is the CEO and founder of WritePoint Ltd., (<a href="http://www.writepoint.com/">http://www.writepoint.com</a>)  a leading technical writing company in Israel. WritePoint&#8217;s offerings include a full range of documentation services as well as a wide range of  training courses. Paula is the list owner of Techshoret, the Israel technical writers list, as well as MarcShoret, a list for MARCOM professionals. She is an Adobe Community Expert and moderator of an international list of help authors. Her most recent endeavor includes the launch of two publishing houses, one focusing on Jewish/Israeli books and a second one that has a diverse and international flavor to it. Finally, Paula is the mother behind A Soldier&#8217;s Mother, a blog about her experiences as the mother of an Israeli soldier. (<a href="http://www.israelisoldiersmother.blogspot.com/">http://www.israelisoldiersmother.blogspot.com</a>)</p>
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