Best practices for email newsletters
Responding to this post:
We would like to begin sending a regular Newsletter to our database. However,
as the database is quite old I don’t know if an opt-in was offered to all on
the list. On the newsletter itself there will of course be an opt-in/out
option. Can you advise me on what is the recommended practice for sending
out this first monthly newsletter. Also, can you recommend any bulk email
providers that we should use.
Response from Debbie Cohen-Abravanel – SEO PPC Plus:
Legally you are required to send one email to request that the recipient opt-in.
You can only send the email to those who opt-in.
About Debbie:
Debbie Cohen-Abravanel is an Online Marketing Expert with over 10 years of experience. Debbie gets sites ranked in the search engines and reduces the cost-per-click in Pay-Per-Click campaigns.
Debbie has a deep understanding of website usability and will get your visitors to take action on your site, your campaigns and your emails.
Contact Debbie at 054-5604863 for a free initial consultation.
